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Overweight? - 5 Tips to Enhance Your Sex Drive
You could try one of the many sexual enhancement drugs available today. You could sign up for very expensive workshops and retreats.

Phone Sex - a Secret Yet Viable Home Based Business
I was dared to do it. I could not think of any reasons not to atleast try it.

BloggyMommy, A Brand New Collection of Blogs for Moms Launches
Just launched! BloggyMommy is a new collection of blogs for moms, written by a mom. Bloggymommy blogs cover a variety of topics including being a first time mom, breastfeeding, working at home, cloth diapering, and current events. The blogs are often personal, but contain research and links to helpful articles as well.

Buddha Sex
Top Questions of our Time Series: SexSlam bam thank you Ma'am or Mr.? That's some people's method and it works for those who mutually agree they want a quick fix.

Grand Opening of Nanny Poppinz SW Broward: Nanny Poppinz, "A Nanny Agency Created by Moms for Moms"
It's official!! Nanny Poppinz, "A Nanny Agency Created by Moms for Moms" our newest Franchise has arrived to better serve SW Broward including Weston, SW Ranches, Davie, Pembroke Pines, Miramar, Plantation, and Sunrise. Nanny Poppinz is proud to be serving South Florida families since 1999.

A Very Safe Form of Sex
On one of the very first satellite radio episodes of ?The Howard Stern Show,? sidekick Robin Quivers shamefully admitted that, as an adolescent, she would sometimes masturbate with fruits and vegetables. Twenty years ago, a revelation like that would have seemed shocking. But nowadays?thanks in large part to Howard himself?we as a society are much better able to put masturbation in its proper perspective. So, unless those fruits and vegetables are returned to the fridge after the girl's ?dirty deed? is done?or unless her equally horny brother attempts to insert an option directly into his pee hole?jacking (or jilling) off for the enjoyment of sexual satisfaction is not a problem.

Sex During Pregnancy
It is important that you nourish your relationship as much as your nourish your unborn child during pregnancy. Most women find that their bodies grow large and unwieldy during pregnancy.

Mom Blog Network(TM) Launches The World's First Website to Promote the Fast-Growing Niche of Blogging Moms
Content is driven by members and features a Digg(TM)-like ranking system for the online community to highlight and vote for their favorites

Get Down On It: The Link between Infection and Oral Sex
Back in the days, talks of oral sex were considered taboo. Be it heterosexual or homosexual oral sexual activities, people will give you scandalized stares if you even hint of the subject in a conversation. But that was then. Now that we live in a more liberated society, more and more people are starting to open up to the idea of oral sex.

Sex in the City: An African-American Cast Explores Sexuality On Stage
Kim Coles, Jacque Reid, and Sharon McGhee share powerful, personal stories of black women about sexuality, intimacy and responsibility in a groundbreaking stage performance in New York City.

Why Work at Home Moms Should Get a Website
Get a website and grow your home business!In order to build your home based business online, you must get a website. Ok, so that seems obvious.

How To Be Your Childs Sex Educator
The debate in many towns continues throughout this country about who should hold the responsibility of educating young people about sex and sexuality. On one side of the spectrum there are those who believe that parents and only parents should be teaching such sensitive and value-fill information to kids.

Forget Boring Old Age - New Web Community Caters to Modern, Mature Women
A new company formed by women for women, WOMENetcetera!, is launching a national website and community expressly for women over 50 who don't buy into that boring role.

Baby Boomers and Seniors Like Chocolate More Than Sex
Chocolate is more important than sex. That was one of the surprising findings from a recent online survey of over 500 Boomers and Seniors conducted by 50Plus Research.

Teensource.org Announces Fresh Focus: Sex-Ed Digital Video Contest, Young Filmmakers Call For Entry
Teensource.org Announces Fresh Focus: Sex-Ed Digital Video Contest, young filmmakers call for entry. Teen digital movie makers encouraged to enter the sex education video contest.

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image.

To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero."

Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attention for the short term, but also in building a brand reputation that will yield long-term results.

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.